Lexus is accretion the abstraction of affluence to allure a adolescent demographic of drivers. The new 2019 UX is a bunched crossover SUV congenital for motorists in their backward 30’s to aboriginal 40’s who don’t appetite to barter in their affable lifestyles for the suburbs or pay exceptional gas prices to drive a big, cher car.
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It was advised for Xennials — those who abatement on the bend of Generation X and the Millennial generation, about built-in in the backward 70s to the aboriginal 80s — with the compassionate that, for abounding in this market, the UX will be their first-ever Lexus and their aboriginal affluence vehicle.
Derived from the words “urban” and “X-over” (crossover), the UX is customized for drivers active in densely busy busline areas like Los Angeles and Chicago. The adeptness ascendancy assemblage of the UX is added able than similarly-sized Lexus hybrids, yet it’s 20% abate and 10% lighter. With a 177-inch breadth and best-in-segment 34-ft curb-to-curb axis diameter, drivers in burghal environments will accept the adeptness to accomplish bound U-turns, alongside park, and action through attenuated burghal streets.
Lexus UX Nori Green (Courtesy of Lexus)
The UX additionally comes complete with high-tech elements fabricated to abutment customers’ agenda lifestyles. This includes a 10.25-inch affectation awning that is controlled by a laptop-like touchpad, forth with Apple CarPlay and Amazon Alexa integration. The Apple CarPlay feature gives drivers the adeptness to admission Apple Music, Google maps, Waze, and Spotify already they affix their iPhone to the car through a USB cable. Drivers can additionally accomplish buzz calls and accelerate and accept argument letters through the multimedia affectation or with Siri. Plus, UX drivers will be able to lock and alleviate their doors, alpha their engine, and analysis their ammunition level, all from the accessibility of application a smartwatch or Amazon Alexa-enabled or Google Assistant-enabled device.
“The Lexus UX is advised for the avant-garde burghal charlatan gluttonous a fresh, abreast and activating booty on affluence driving,” said Chika Kako, the controlling carnality admiral of Lexus International and arch architect of the UX, in a statement. “We advised the UX to address to adolescent buyers who seek not alone what is new and exciting, but what is additionally accordant to their lifestyles.”
Beginning in December, the UX 200 will be accessible for acquirement with a starting appropriate retail amount of $32,000. In January, drivers will accept the advantage to acquirement the UX 250h, which will accommodate all-wheel drive, added power, and bigger ammunition efficiency, for $2,000 more.
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After giving the UX a analysis drive in burghal Seattle, Black Enterprise batten with Michael Moore, the Lexus National Manager for Artefact Marketing, about the affluence SUV.
Lexus UX Silver Lining Metallic (Courtesy of Lexus)
BE: What makes the 2019 Lexus UX unique?
It has a actual adventurous architecture that is altered and altered than annihilation abroad in its segment. It stands out. It additionally has a accumulating of appearance that accomplish it absolutely special. The accepted LSS, a assurance arrangement that is basically best in its class, the LED headlights, and best in chic ammunition economy. On top of that, there’s additionally a actual agreeable active acquaintance that the UX delivers.
BE: What makes the agent ambrosial to young, burghal drivers?
It’s purpose-built for an burghal environment. It has a bunched size. It has hasty autogenous amplitude because its size, but because of the belvedere its congenital on and its packaging, it has a axis ambit that is ideal in chock-full environments. For adolescent buyers in an burghal environment, that is activity to be actual appealing. Having abundant ammunition abridgement and actuality able to action in actual bound spaces makes it actual accordant for an burghal environment.
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While the UX will absolutely address to this adolescent demographic, we additionally see some bodies that are a bit earlier that are affective aback to an burghal environment, that were maybe in the suburbs adopting kids and now they appetite to appear aback to the city. They’re accessible to appear aback an burghal ambiance – the UX may address to them as well.
BE: As a millennial driver, I begin three accurate appearance in the UX to be actual appealing: the technology, the pricing, and the actuality that the agent takes approved fuel, a attenuate affection for a affluence vehicle. Can you busy about each?
Lexus has been a baton in amalgam technology for years. We were the aboriginal architect to action a affluence agent that was a hybrid, so we accept ancestors of acquaintance with amalgam technology and we’ve congenital aloft that. A lot of that technology and beforehand has absolutely accurate itself with the UX; we can absolutely bear a agent that has best in chic ammunition economy, not aloof in its segment, but it has bigger ammunition abridgement than any SUV on the market.
It has a absolutely adorable price, starting at $32,000 for the gas archetypal and $34,000 for the all-wheel-drive amalgam model. And again for the [Lexus] F SPORT, it’s aloof $2,000 on top of either the gas or the amalgam model. It has a absolutely acute amount adventure about to its aggressive set.
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The technology, we think, absolutely speaks to this adolescent consumer. CarPlay [and] Alexa are actual seamless technologies that acquiesce the buyer to break affiliated and accomplish tasks in a actual accessible simple way.
BE: While in Seattle, I had an befalling to examination a UX video ad that underscores diversity. Why is it important for Lexus, as a brand, to bless assortment and inclusion?
For 23 years, I’ve been associated with the Lexus brand, either on the artefact development side, or on the beforehand planning side, or accomplishing what I’m accomplishing now on the business side. With my accepted role actuality in marketing, the assignment we do with Walton Isaacson, which is our assortment bureau partner, and the way that we acquaint to a multicultural admirers is absolutely important to us. It is our acceptance that you charge to be a acceptable accomplice in the communities area you do business. It’s added than aloof putting a TV ad on and affairs a vehicle. It’s abutting with an admirers and actuality allotment of that community. It’s commodity that I’ve been actual appreciative of — not aloof on the assignment that I do, but actuality able to affix as a adumbrative of the aggregation to that audience. It’s not aloof important for me, it’s important to the company.
This account was agilely edited for brevity and clarity.
Editor’s Note: This commodity was adapted Nov. 13 to actual the spelling of Walton Isaacson’s name.
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Selena Hill is the Agenda Editor at Black Enterprise and an award-winning multi-media journalist. She is additionally the architect and co-host of “Let Your Voice Be Heard!,” a political podcast that adds a baptize of allurement music, Beyonce, and hot booze to banal news.
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