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This column is acclimatized from the blog of CarMax, a Priceonomics Abstracts Studio customer. Does your aggregation accept absorbing data? Become a Priceonomics customer.

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For abounding Americans, affairs a car is one of the best important purchases in their lifetimes. And the appearance of a car can alike reflect your personality: are you outdoorsy with an all-wheel-drive, an active artisan with a ample truck, or a speedster in a sports car?

How loyal are bodies to their cast of car? Perhaps you had a abundant acquaintance with your car and you’ll buy that cast for the blow of your life. Or what if you affliction best about accepting acumen and features, and would appropriately drive any brand?

We analyzed abstracts from Priceonomics chump CarMax to acknowledgment the catechism of how loyal bodies are to their car brands. Using this abstracts set, we explored which cars bodies own at trade-in and what they acquirement as their abutting car. Do they break with the aforementioned cast or not? Are bodies loyal to the same type of car they acclimated to drive (i.e., do SUV owners accumulate affairs SUVs or do they about-face to sedans)?

Based on the data, we begin that the cast with the best loyal owners is Lexus, followed by Mercedes-Benz and again Ford. The cast with the atomic loyal owners is Volkswagen, followed by Mazda and Volvo. A Lexus buyer is four times added acceptable to buy addition Lexus at CarMax than a Volkswagen buyer is to buy addition Volkswagen at CarMax.

And the blazon of agent with the best loyal purchasers? The SUV: 61 percent of CarMax SUV owners get addition SUV, the better allowance for re-purchase of any agent type.

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To account car cast loyalty, we looked at every CarMax acquirement from January 1, 2017 through December 31, 2017 that additionally had a trade-in vehicle. We again compared the cast of the acquirement with the cast of the trade-in to account loyalty.

On average, bodies are not actual loyal to their car brands. Amid our barter who traded in a car, aloof 19.4 percent of them abide on with the aforementioned brand. The blow try article different.

Data source: CarMax

With that ambience in mind, the adherence amount amid altered car brands can alter substantially. So which car manufacturers accept the best loyal owners? The afterward blueprint shows the repurchase amount at CarMax of anniversary above car brand. The account is ordered from brands with the best to atomic loyal followings.

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Carmax Columbia Sc | New Car Specs And Price 23 23 – carmax used lexus | carmax used lexus

Data source: CarMax

Lexus, a affluence cast perennially accustomed for its reliability and high customer satisfaction, takes the top atom with the best loyal owners. 30.4 percent of bodies that trade-in Lexuses at CarMax go on to accept addition Lexus. In additional abode is Mercedes-Benz, a aggregation additionally able-bodied accepted for its affluence cartage and chump satisfaction.

Car adherence isn’t aloof for owners of affluence automobiles. Toyota and Ford anniversary accomplish the top bristles in agreement of repeat-buyers.

People may be loyal to their car brands to capricious degrees, but how loyal are they to the accurate car they drive? The afterward account shows the makes and models with the accomplished repurchase amount based on purchase/trade in abstracts at CarMax from January 1, 2017 through December 31, 2017.

Data source: CarMax

Given the befalling to buy about any car, 30.7 percent of Corvette owners go on to acquirement addition Corvette. Drivers are additionally loyal to SUVs from Lexus and Cadillac; trucks from Ford, Dodge, and Chevrolet; and minivans from Kia, Toyota, and Chrysler.

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Used Lexus For Sale In Omaha, NE – CarMax – carmax used lexus | carmax used lexus

Lastly, we anticipation we’d attending at agent type. If addition drives an SUV, sedan, truck, or addition blazon of car, how loyal are they to abide to repurchase that blazon of car. The final blueprint shows the allotment of owners who are the best (and least) loyal to their blazon of car at CarMax from January 1, 2017 through December 31, 2017.

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Data source: CarMax

By a ample margin, SUV owners are best acceptable to abide to buy the aforementioned appearance of car at CarMax; 61 percent are annoyed abundant with that appearance of agent to get another. Sedans are the anatomy blazon with the next-highest repurchase amount — 47.5 percent.

Two-door cartage tend to accept the everyman repurchase rate; aloof 5.9 percent of two-door auto owners repurchase and aloof 8.7 percent of two-door barter owners go on to buy addition two-door truck. Notably, four-door commuter vans (minivans) and four-door wagons additionally accept low repurchase rates.

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Americans may adulation their cars, but they additionally like switching cars. After trading in their old car, over 80% of CarMax buyers adjudge to try a new brand. However, barter who buy a Lexus and Mercedes-Benz are the best brand-loyal. And barter who drive Corvettes and SUVs are additionally acceptable to stick with that affectionate of car.

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Note: If you’re a aggregation that wants to assignment with Priceonomics to about-face your abstracts into abundant stories, apprentice added about the Priceonomics Abstracts Studio.

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