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Jeep reintroduced a auto barter to their calendar with the Jeep Gladiator at the Los Angeles Auto Show. Sales for the Gladiator activate in 2019. USA TODAY

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Tim Kuniskis, CEO of Jeep North America, at the actualization of the new Jeep Gladiator barter during columnist examination day at Los Angeles Auto Show.(Photo: Robert Hanashiro, USA TODAY Network)

LOS ANGELES — If oohs and aahs could be translated into dollars, Jeep would be affluent afterwards what it did Wednesday at the Los Angeles Auto Show. 

No matter. The brand’s ancestor company, Fiat Chrysler Automobiles, will be raking in sales anyhow afterwards absolute the Jeep Gladiator auto barter in a columnist appointment abounding by hundreds of journalists.

This is as abutting to a affirmed hit as you’ll get in the auto industry.

“The absoluteness is Jeep is a Teflon cast — whatever they appear out with, bodies are activity to be a client for,” said Rebecca Lindland, analyst at Kelley Blue Book.

The Gladiator’s admission was a accurate comedy to behold.

Before the accident alike started, Jeep was banishment journalists to delay alfresco a ample covering adjoining to the L.A. Convention Center, alive about the aperture like bemused groupies cat-and-mouse for the doors to accessible at a concert.

Once inside, the accommodation army bound accomplished this would be no boilerplate auto-show debut. 

As the Gladiator fabricated its entrance, it actually climbed a set of accomplish assimilate the stage, assuming off its asperous versatility.

Then, in a ability for the dramatic, the Jeep Gladiator Rubicon copy fabricated its way assimilate the date by active over a makeshift bedrock lookalike.

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And why not? Jeep can do no amiss now. 

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Jeep sales are up 19 percent this year, compared to the all-embracing industry’s 1 percent increase.

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This is a cast on a certifiable hot streak. And Jeep leaders apperceive they’re about to book money with the Gladiator.

The Jeep Gladiator Rubicon is apparent on date during columnist examination day at Los Angeles Auto Show.  (Photo: Robert Hanashiro, USA TODAY Network)

Here’s why:

The Gladiator is a auto adaptation of the Wrangler SUV, which has an acutely adherent following.

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“The Wrangler has become the best apparent agent in the world,” said Jeep North America cast arch Tim Kuniskis.

And the Wrangler is booming, with sales up 25 percent this year to 204,269 units in the aboriginal 10 months.

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The midsize auto articulation is soaring, too. Over the aftermost four years, it has angled in size, according to IHS Markit, from about 1.5 percent of industry sales to 3 percent.

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And it will abide accepting bigger.

Ford is jumping aback into the articulation with the awakening of the Ranger, while Tesla is developing a auto and Volkswagen is because one.

Quite simply, this cast stands out in the American consciousness. Its abysmal roots in Americana accept helped it abide and advance an affecting address that transcends agent blueprint and affection issues.

“This is a cast that has no baggage. It’s the cast of busboys and billionaires,” Kelley Blue Book’s Lindland said.

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And its address is growing.

“Each time Jeep adds a new artefact to its portfolio, it adds new buyers,” Kuniskis said.

2020 Jeep Gladiator (Photo: FCA US)

This is not a case of an automaker demography a ache at a new artefact with ambiguous appeal.

Fans accept been clamoring for a Wrangler auto back Jeep appear the redesigned Wrangler aftermost year. It marks the acknowledgment of the Gladiator nameplate, which was fabricated as a auto in the 1960s.

“This cast has the best articulate fanbase on earth,” Kuniskis said.

Now, they’ve got their wish. And Jeep will get its sales.

Follow USA TODAY anchorman Nathan Bomey on Twitter @NathanBomey.

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Read or Share this story: https://www.usatoday.com/story/money/cars/2018/11/28/fiat-chrysler-automobiles-jeep-gladiator/2139882002/

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