The 2018/19 Cars.co.za Chump Awards – powered by WesBank, assured with the advertisement of 12 class winners and the application of the Cast of the Year appellation at a red-carpet accident hosted at Kyalami in Midrand.
Hannes Oosthuizen, Cars.co.za’s chump acquaintance manager, explains: “In the case of the BMW M2 Competition, we could not defended the appropriate 6-speed chiral acquired for testing. It was consistently activity to be difficult seeing as the bazaar for a chiral achievement car has beneath so abundant in contempo years. We absolutely acknowledge BMW’s efforts to help, but in the end, we aloof couldn’t get the appropriate car for testing.”With the Porsche Boxster S, we could not defended acceptable buyer surveys to account a adumbrative buyer achievement account for the brand’s finalists. These issues were, in no way, the corresponding brands’ faults.”
“From the alpha in 2015 it was our ambition to body and Awards programme that could be acclimated as a affairs guide, and which would ability the absolute population, not alone those that chase motoring publications.”“With 50% of a vehicle’s final account bent by a brand’s achievement in the survey, a car alone absolutely stands a absolute acceptable adventitious of acceptable if it is a acceptable product, in the eyes of the judges, and if the cast delivers solid after-sales service,” he adds.
This year, the analysis bent the after-effects in 5 categories. The Volkswagen Polo (Compact Hatch), Toyota Fortuner (Adventure SUV), Nissan Qashqai (Compact Family Car), Mercedes-Benz A-Class (Premium Compact) and Mercedes-Benz E-Class (Executive Sedan) did not account the accomplished marks from the judges, yet emerged arrive because South African consumers rated their brands college than those of their competitors.
Although the seven associates of Cars.co.za’s beat aggregation chose the finalists, the accumulated anticipation console (including 13 admired bedfellow board from assorted backgrounds and fields of expertise) alone aggregate the finalists’ alone array already they’d evaluated the cars back-to-back during a absolute two-day analysis at the Gerotek ability at the end of 2018.
Combined anticipation console (in alphabetical order): Aluta Maqoko (The Kolloquium), Ashley Oldfield (Cars.co.za), Brenwin Naidu (Sowetan & Sunday Times), Ciro de Siena (Cars.co.za), Claire Mawisa (Carte Blanche), David Taylor (Cars.co.za), Eddie Kalili (Freelance), Ernest Page (SA Car Fan), Gero Lilleike (Cars.co.za), Jacob Moshokoa (947/EWN), Juliet McGuire (Freelance), Khulekani Dumisa (Khulekani on Wheels), Khutso Theledi (YFM), Kojo Baffoe (Afropolitan), Lerato Matebese (Driven), Mike Fourie (Cars.co.za), Nafisa Akabor (Tech Journalist), Thami Masemola (Driven), Wendy Knowler (Consumer Specialist) and Wezile Bonani (Bay FM).
All derivatives listed on the new cartage amount account on 1 September 2018 were acceptable for alternative and the accessible had aloof as abundant say in the aftereffect of 2018/19 #CarsAwards as the 20 board did. Fifty per cent of the final standings was based on rankings that the corresponding agent brands accomplished in the Cars.co.za Ownership Achievement Survey, conducted in affiliation with abstracts specialists Lightstone Consumer. The abstracts congenital acknowledgment from bags of agent owners, based on their adventures of their cartage (less than bristles years old and serviced through franchised outlets).
In fact, the best celebrated appellation awarded by #CarsAwards – Cast of the Year – was based alone on the allegation of the Cars.co.za Ownership Achievement Survey.
The Cars.co.za Ownership Achievement Analysis abstracts showed that Toyota defeated Suzuki by a absolute attenuated margin, while Land Rover denticulate the final belvedere position.“We anticipate the Cast of the Year bays is the ultimate approval in the South African automotive industry,” says Oosthuizen. “It represents validation from the bodies that amount best – absolute car owners”.
The red-carpet commemoration was hosted by award-winning TV host and Metro FM presenter Pearl Modiadie with bedfellow appearances by Minnie Dlamini, Maps Maponyane, Victor Matfield and DJ Fresh, the closing of which provided alive entertainment. The accident was preceded by a business presentation by WesBank and abounding by 350 guests, including industry leaders, assembly of the accounts sector, media agencies and celebrities.
The accident was digitally advertisement on Twitter, Instagram, Facebook and, significantly, streamed alive on the Cars.co.za YouTube channel, the better branded South African approach on the video site. The multi-platform advertisement accustomed consumers, who are at the amount of Cars.co.za’s awards programme, to actively participate in the event.
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