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Demonstrating the abeyant of AI and apparatus acquirements in storytelling and cast engagement, the affluence car aggregation created a bartering scripted by IBM’s Watson bogus intelligence that drew aloft 15 years of ad history from the brand

Luxury car brand Lexus is beat avant-garde advertisement development with its latest commercial, absolutely scripted by an bogus intelligence program. The bartering showcased the brand’s latest ES 2019 (Executive Saloon) archetypal and was brought to activity by Oscar award-winning administrator Kevin Macdonald and IBM’s Watson, an bogus intelligence system.

The bartering tells the adventure of a car actuality beatific off to the blast analysis advance and how the ES’s appropriate appearance end up extenuative the day. The AI acclimated for this activity was programmed with appropriate advice on animal affect and intuition as able-bodied as over a decade of commercials and advertisement campaigns from the brand. Watson analyzed this abstracts to actuate elements that would address to animal affections or be decidedly captivating, and alike took into annual abstracts from online video angle to actuate what types of artifice elements would affix with admirers most.

Lexus and IBM’s accord is advised to authenticate with how AI can optimally supplement and enhance human-directed and curated content, not alter it. “Using Watson to analyze the accepted attributes for absolutely award-winning artistic assignment is an archetype of how man and apparatus will coact in the AI era,” says Reece Medway, media and ball specialist for IBM Watson.

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Lexus

IBM Watson

Luxury car brand Lexus is beat avant-garde advertisement development with its latest commercial, absolutely scripted by an bogus intelligence program. The bartering showcased the brand’s latest ES 2019 (Executive Saloon) archetypal and was brought to activity by Oscar award-winning administrator Kevin Macdonald and IBM’s Watson, an bogus intelligence system.

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