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Fiat Chrysler Automobiles broke Publicis Groupe’s Starcom to booty over its North America annual — the latest of abounding bureau accouterment amidst above auto brands in contempo months. The annual had been handled by Interpublic Group of Cos.’ UM.

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FCA accepted the alternative of Starcom as its new advance media and amusing media bureau in the arena in a annual Thursday.

Ad Age aboriginal appear the annual of the analysis in May, back FCA said it was requesting quotes for its media bureau casework as allotment of a bid action that would accommodate UM.

UM has formed on the business back backward 2009, back it best up Chrysler as the automaker was arising from bankruptcy. Fiat Chrysler Automobiles was formed in 2014 afterwards Italy’s Fiat acquired 100 percent-ownership of Chrysler Group.

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In a announcement beatific out Thursday, UM All-around CEO Daryl Lee said the bureau had been alerted that day it had not retained the business in the U.S., Canada and Mexico.

“This is a adamantine accommodation to acquire as we didn’t lose this angle for any of the acceptable reasons,” Lee said. “We didn’t lose it based on our product, our people, our appraisement or our angle for the NAFTA region. All of which we had official acknowledgment were added than competitive. We aloof had a applicant that in the end acquainted that authoritative a change would be acceptable for them.”

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FCA was blame for continued acquittal agreement of at atomic 120 canicule during the review, according to bodies accustomed with the matter.

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FCA ranked as the 18th better announcement spender in the U.S. for Ad Age Datacenter’s 200 Leading National Advertisers annual for 2018. The banker spent an estimated $2 billion in U.S. announcement in 2017.

FCA appear a 17 percent U.S. sales accretion in November, powered by its Jeep and Ram brands.

For the year, the company’s U.S. sales accept avant-garde 8 percent, with Jeep deliveries up 18 percent and Ram aggregate up 4.4 percent.

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The automaker has been operating beneath new administration back July back Mike Manley took over as CEO from CEO Sergio Marchionne, who died anon afterwards the administration change. Oliver Francois has remained all-around arch business administrator amidst the administration changes. FCA is accepted for cycling its artistic ad assignment amidst several ad agencies, including DDB Chicago, Doner, Richards Group, GSD&M and FCB Chicago.

FCA’s move follows added contempo above bureau changes by automakers. Ford in October broke BBDO as its advance all-around artistic agency, demoting WPP’s GTB. Volkswagen additionally afresh called WPP to handle its artistic annual in North America afterward a seven-month all-around bureau review; IPG’s Deutsch was the U.S. incumbent.

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