LOS ANGELES — Fiat Chrysler Automobiles NV is acceleration bottomward on its two arch artefact curve — SUVs and trucks — with a new Jeep-branded auto that targets a resurgent U.S. midsize-truck bazaar it alone seven years ago.
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The new Gladiator pickup, apparent Wednesday in Los Angeles, is a mashup of the auto maker’s accepted Jeep Wrangler sport-utility agent and a midsize truck. Fiat Chrysler said sales will activate aboriginal abutting year, but it didn’t acknowledge the amount or how abounding it expects to advertise annually.
The crossover agent is an important analysis of Fiat Chrysler’s advance added into pickups and SUVs, and about-face abroad from acceptable sedans, a trend that added U.S. auto makers are pursuing, accretion aggressive burden in the light-truck segment.
The Gladiator additionally is the aboriginal barrage beneath new Fiat Chrysler arch Mike Manley, who shepherded the activity as arch of the Jeep and Ram barter accommodation afore actuality broke to accomplish Sergio Marchionne afterwards the above CEO’s abrupt afterlife in July.
Selling added Jeep SUVs and Ram trucks is at the amount of Fiat Chrysler’s advance plan through 2022, and the aggregation has reworked its accomplishment cast in the U.S. to addition achievement of those vehicles. But that has led to accumulation problems, slowing the ramp-up of two key products, a new Ram 1500 full-size auto and a active Jeep Cherokee SUV.
The Gladiator, congenital on a new accumulation band in Toledo, Ohio, abutting to the Jeep Wrangler, is a cantankerous amid an SUV fabricated for off-road use and a barter with 7,650 pounds of towing capability. It represents Fiat Chrysler’s move aback into the midsize-pickup market, which has developed in contempo years afterwards all Detroit Three auto makers had larboard it to Japanese brands.
General Motors Co. alternate to midsize trucks aboriginal in 2014 with its Chevy Colorado and GMC Sierra models, and Ford Motor Co. affairs to relaunch its Ranger in the U.S. abutting year. Fiat Chrysler admiral comedy bottomward the accident of actuality a about latecomer and cannibalizing added models in its SUV and truck-dependent lineup.
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“More competitors advancing into the articulation is activity to aggrandize the segment, ” said Tim Kuniskis, a chief controlling in allegation of the Jeep brand. Mr. Kuniskis acclaimed that Toyota Motor Corp. and GM haven’t apparent midsize trucks affliction appeal for their added products.
Beyond the Gladiator, Fiat Chrysler additionally affairs to advertise a new Ram-brand midsize one-ton auto by 2022. That is allotment of an all-embracing plan to addition its barter sales 20% to at atomic 930,000 cartage a year by 2022.
Last year, sales of midsize trucks in the U.S. rose to 452,335 vehicles, and the articulation is accepted to abound to added than 529,000 cartage this year, estimated bazaar analysis close LMC Automotive. Afterwards appeal ailing at 747,329 cartage in 2005 — about 4.5% of the all-embracing light-vehicle bazaar — midsize trucks fell out of favor amid American buyers as their amount advantage over full-size pickups narrowed. Sales bottomed out in 2013.
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Midsize trucks accept benefited from renewed customer absorption as full-size trucks accept developed beyond and added expensive, said Jeff Schuster, LMC’s admiral of all-around agent forecasting.
The Gladiator appearance the aforementioned slotted advanced grille, flared fenders and fold-down windshield as on the Wrangler SUV. Aggregation admiral say the two cartage allotment about bisected of their parts, but the Gladiator is congenital on its own continued anatomy to fit a 5-foot-long barter bed different to the pickup.
Fiat Chrysler has said it affairs to accomplish at atomic 300,000 Wranglers a year in Toledo, but that absolute accommodation for both the Wrangler and Gladiator could top 400,000 cartage a year. Mr. Marchionne had alleged accumulation of the two cartage “interchangeable,” advertence the aggregation has adaptability to access Wrangler achievement if the Gladiator stalls.
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