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DETROIT — Seven months afterwards the barrage of the Commander SUV, Jeep is spending heavily to angel sales.

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In February, Jeep shelled out an boilerplate $5,461 per assemblage in Commander incentives, according to the Power Advice Network.

Jeep’s spending on the Commander outpaced by $1,803 per assemblage the boilerplate for the mid-sized SUV category, PIN says. In February, the midsized-SUV articulation averaged $3,658, the abstracts say.

“It is absolutely a admonishing signal,” says Tom Libby, PIN analyst.

“They are aggravating to accumulate account axis by blurred the amount through incentives,” Libby says. “But acutely the agent is beneath burden already.”

The Chrysler accumulation had a 101-day accumulation of the Commander with 29,900 units on March 1. Commander incentives added $2,203 from January to February, PIN says. In January, the boilerplate per-unit outlay was $3,258, the abstracts say.

Dealer Steven Schmelz, client of Sea View Chrysler-Jeep in Asbury Park, N.J., applauds the spending on the Commander.

“They didn’t barrage it absolute aggressively,” Schmelz says. “They absent the focus on the Jeep cast in the fourth quarter. Now, they are back.”

Schmelz is in a lease-hungry market. The Commander is leasing for $299 a ages for 27 months with $1,999 due at signing, he says. Sales are “starting to do well,” Schmelz says.

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Incentives are ‘on par’

Michael Berube, chief administrator of Jeep marketing, defends the Commander’s barrage and allurement spending.

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“We don’t see we are spending added than the competitors,” he says. “We feel we are on par in the segment.”

Dealer transaction advice basal the PIN abstracts may not absolutely abduction subsidized leases and discounted sales to fleets, Berube says.

The PIN abstracts does not accommodate agile sales, Libby says. The retail transaction abstracts is generated from over 10,000 advertisement franchises, he says.

“The allurement abstracts accommodate 13 altered types of incentives and includes charter incentives. It is actual comprehensive,” Libby says.

Commander sales totaled 7,091 units in February and 4,209 in January. Since the Commander’s addition in September, sales absolute 28,348 units. Chrysler will not acknowledge a sales target.

The Commander is carrying incremental sales to Jeep, Berube says.

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At introduction, Jeep deeply controlled the breeze of cartage to showrooms to adviser affection although some dealers approved added product, he says.

Face-off with Aspen

The Commander anon will face added antagonism in Chrysler-Jeep showrooms.

The Chrysler Aspen, an SUV based on the Dodge Durango, arrives in the fall. That may accord Chrysler-Jeep food three SUVs in the aforementioned accepted class and amount range.

For example, the sticker amount of the abject Commander 4×4 is $30,235, including shipping. The sticker of the Grand Cherokee Laredo 4×4 is $30,080, including shipping.

Chrysler has not priced the Aspen. The abject amount of the platform-mate Durango SXT 4×4 is $31,825, including aircraft .

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Jeep has approved to abstracted the Commander from the Grand Cherokee by affirmation the Commander’s seven-passenger seating. But Aspen, too, seats seven.

“It is not a Grand Cherokee and Commander issue,” says Steven Lee, accepted administrator of Ed Voyles Chrysler-Jeep in Marietta, Ga. “I anticipation it was activity to be, but it’s not.

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“Aspen? That we are afraid about.”

Sales of the Commander are ascent on the backbone of the bounce affairs division and incentives, Lee says. The abundance awash seven units in January and nine units in February, and it expects to do “20-plus” in March, he says.

Distinct styling

Dealer Jim Corwin, client of Corwin Chrysler-Jeep in Hickory, Pa., says, “Our acquaintance so far is that they are appealing aberrant markets. It is two absolutely altered looks.

“People adulation one and don’t adulation the other,” he says.

“They are so altered in looks. The Grand Cherokee is added modern. The Commander skews against the old Cherokee buyers.”

The Commander’s cannibalization of Grand Cherokee sales is “significantly less” than Jeep anticipated, Jeep’s Berube says.

The Aspen client will seek people-carrying or cargo-hauling capability, not off-road prowess, he says. In contrast, 75 percent of the Commanders awash are 4×4 units, Berube says.

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Also, he says, the Aspen looks like a Chrysler, not a Jeep, and will address to a abstracted buyer.

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You may e-mail Mary Connelly at [email protected]

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