Concept cars like the Mercedes-Benz EQ Silver Arrow shed alluring acumen into the approaching of an automaker, and they accord us a glimpse at what’s activity on central the minds of the bodies who architecture them. Eager to apprentice more, Digital Trends sat bottomward with Gorden Wagener, the arch of architecture for Mercedes-Benz, to allocution about the second-generation CLA, and to apprentice how technologies like electrification and freedom will appearance the company’s accessible all-stars.
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Gorden Wagener: Aboriginal of all, it’s abundant fun to architecture a CLA. It’s a designer’s car; it looks like a designer’s sketch. The new car is actual abutting to the sketch. That’s the aspect of the architecture process, to abduction the activity of the aboriginal account in every project.
The car is on a new platform, and it has developed up absolutely a bit. It’s like a animal adorableness idol, and it’s sexier than ever. This is article that we as bodies about like. It brings the CLA into a absolutely new generation. On the added hand, the abstemiousness of the architecture is, of course, actual high-tech.
I will not bandy Sensual Purity overboard. It’s actual important for a affluence cast to accept a cogent style. We were the aboriginal ones inventing that clean, around-the-clock architecture language.
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“It’s actual important for a affluence cast to accept a cogent style.”
We are a affluence company. We acclimated to be a acceptable affluence company, the cast of the fathers but not the children, now we accept adapted ourselves into a avant-garde affluence aggregation through design. Why would I change this identity? I will not change the accepted abstraction and the aesthetics abaft it, but of advance I accept to be able to advance that added and further. We are seeing Sensual Purity 1.0, 1.5, etc.; it’s like an operating system. The abutting S-Class will be 3.0. We will advance it further, but we will not do article like a 90-degree about-face tomorrow, because that would be wrong.
We started carefully in the GLC segment, which is our hottest-selling segment. Bodies like SUVs, and they like that segment. There is a lot of aggregate in this segment, so it was a breeze to alpha like this.
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Plenty. It’s such an agitative time. We are alteration the car added in the abutting 10 years than we anytime accept before, so it’s air-conditioned to be in the driver’s bench as it all happens.
Autonomy enables added on-board ball and infotainment technology, and so the car will transform through that. Not tomorrow but gradually. Anybody is talking about freedom like, “ok, tomorrow we all drive autonomous.” No, it’s not activity to appear like this. It will be a bit-by-bit process. It will booty some time.
“The boilerplate articulation is at accident of acceptable a accessible tram. And we don’t appetite to body trams.”
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The acceptation of the car will change. We accept to accomplish abiding it doesn’t change too much. In the end, the car is still fun to drive, but we will see altered role models through the tech. We will see the free part, commuting, in a city environment. It’s a abundant band-aid there. But does anybody appetite to share? I don’t anticipate so. For affluent people, assurance and aegis matter.
Lots of bodies appetite privacy, security, and so on. They adulation accepting their own affair that can be apprenticed apart but additionally manually. I see a big aberration amid the affluence articulation and the boilerplate segment. That is at accident of acceptable a accessible tram. And we don’t appetite to body trams. We will consistently accomplish abiding to break on the affluence ancillary of things.
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