Kia Philippines admiral Manny Aligada, with two accepted Kia models, the Sorento and Picanto, at the background, looks advanced to managing the Korean brand.
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The tagline of Kia Motors Corporation is “The ability to surprise,” but aftermost week, it may accept been Kia Philippines that was surprised.
On Jan. 31, the day afterwards the Kia cast was relaunched in Makati beneath Ayala Corporation’s management, a full-page, abounding blush advertisement appeared on folio 3 of this bi-weekly touting an all-new Kia model, the Soluto.
But on the aforementioned day in PDI, a two-page abounding blush ad appeared in the centermost advance proclaiming the all-new Hyundai Reina.
Both the Kia Soluto and Hyundai Reina are auto sedans powered by a 1.4-liter, 95 PS gasoline engine, and both are priced beneath one actor pesos.
So the absolute claiming to Ayala-led Kia is obvious.
Ironically enough, Hyundai Motor Co. holds a 33.88 percent pale in Kia Motors in Korea. But on a all-around scale, Kia operates afar with a abstracted architecture workshop, marketing, and branding.
Such surprises—if absolutely it was a surprise—will not abash Manny Aligada, the new admiral of Kia Philippines.
Neither will Kia’s crumbling bazaar allotment in the aftermost three years, afterwards hitting a aiguille of 10,000 assemblage sales and 4 percent bazaar allotment in 2015.
In 2018, the abounding year sales of Columbian Autocar Corp., again the benefactor of Kia vehicles, plunged 58 percent to 2,238 units from 5,186 units the antecedent year, as per abstracts from the Chamber of Automotive Manufacturers of the Philippines, Inc. (Campi).
In 2018, they were Dealer of the Year for both Honda and Isuzu.
A University of the Philippines Diliman business administering graduate, Aligada acid his business abilities as a sales administrator of Philamlife Insurance Co., and as a Citibank carnality president, afore abutting Ayala Corp. as a managing administrator in 1998 to arch Globe Telecom’s Customer Engagement.
From Globe Telecom, he was answer to admiral and COO of the Honda Cars and Isuzu dealerships in Makati.
Aligada says that back he abstruse he would be appointed to arch Kia Philippines, “I looked advanced to managing Kia Philippines, and in fact, acquainted actual aflame and committed to council it to a advance aisle as anon as possible.
“I knew the opportunities the Kia cast could offer, accustomed its all-around attendance and acceptability for affection and reliability, afar from bland styling/design.
He has gone to Kia’s headquarters, however, for a one-day business affair with Kia’s top executives.
Under the arrangement, Ayala will handle Kia Philippines’ business planning and development, and circadian operational management.
He says the final adjustment “was the optimum position that would accomplish the operation applicable for both of the parties involved.”
The Kia models that are currently offered in the Philippines—the Sorrento midsize SUV/crossover, Sportage auto SUV/crossover, Grand Carnival minivan, Rio auto car and Picanto mini subcompact—are alien from Korea.
The alone barring is the anew launched Soluto, which is bogus in China application the latest technology accessible from Kia Accomplishment beneath the absolute administering of Kia Motors of Korea.
Aligada has never endemic a Kia vehicle, but affairs to accept a Soluto for his circadian rides. The Soluto is the aboriginal of three all-new models that he promised to “unbox” in 2019 back he aboriginal met the motoring columnist at a Kia media roundtable aftermost December.
Will Kia’s much-awaited action sedan, the Stinger, be “unboxed” next, accurately at the Manila International Auto Show (MIAS) in April?
As an accomplished business man, the amiable Aligada keeps the action active by neither acknowledging nor denying—with a smile.
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