Assisted by her bedmate Harshavardhan who is the managing administrator and afterwards whom the Group takes its name, they calm laid the seeds of this alignment in 1999. Radha’s bedmate primarily takes affliction of the liaising and business development functions.
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The Group is envisioned to abound at a CAGR of 10 percent annually over the abutting brace of years.
Radha clarifies that they are not adverse any claiming in the trucking business Spawning the states of Andhra Pradesh, Telangana and Tamil Nadu, Harsha encompasses the two-wheeler, commuter agent and barter verticals with commuter cartage accidental the lion’s allotment -Rs 1500 crore of the revenue. This is followed by the Bharat Benz trucks business that endless up at over Rs 250 crore and is led by Group Company Sri Harsha Trucking.
The bike articulation bound to Hero MotoCorp bikes chips in with a nominal Rs 45 crore due to their abate admission size. Harsha has adopted to aggrandize in the auto segments area they accept on lath assorted approach ally like Toyota Kirloskar Motor, the better one, Renault India as able-bodied as Mahindra & Mahindra. The Group additionally operates accustomed account outlets for Volvo Trucks that were kick-started a decade ago.
Tracing the journey
While still in the additional year of College Radha began acceptable her ancestor in active the Hero Honda dealership that he had opened in 1984. She was 20 years old then.
Coming from a accomplishment accomplishments in Vijayawada area her grandfathering was active a accomplishment unit, her ancestor absitively to access the auto segment. In the absence of a son, the earlier of the 2 daughters pitched in with a allowance hand.
A column alum in commerce, Radha affiliated Harshavardhan who was again in the seafood business and absitively to tap his wife’s above-mentioned acquaintance in active auto dealerships. He activated amnion by aperture a Hero Honda aperture aboriginal at Visakhapatnam in 1999 on agnate curve as his father-in-law.
Toyota followed anon afterwards in 2004 and has today developed to 11 outlets. Later, dealerships of Renault and M&M were taken up. Ten years ago Volvo Trucks was attractive to set up account stations and Harsha bagged that adjustment for Telangana. In 2013, Harsha entered the trucking business by acceptable a banker for Bharat Benz trucks with about 6 outlets.
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Radha recounts that they awash an anniversary 600 units of Bharat Benz trucks initially that has now scaled up to 900-1000 units. Workshops alter in admeasurement from 4 bays, 6 accolade and the beyond 12 bay account stations depending on the location. But all showrooms are 3S accessories with this business yet to ability breakeven. Radha clarifies that they are not adverse any claiming in the trucking business that is a contempo one with the advance adventure abased on the bazaar gyrations. The acquirement generated from the automotive business is ploughed aback into new dealerships with advantage called at 5 percent of about-face for Harsha.
Meanwhile, the Hero aperture was initially started with an advance of Rs 7 crore with 70 percent actuality adjourned by promoters with the antithesis baffled through banking institutions and banks.
After the Hero Honda breach in 2010, the banker absitively to put a abeyance on amplification of Hero MotoCorp outlets as bike genitalia were not calmly accessible and assimilation of barter became a problem.
Toyota outlets admiring an advance of Rs 30 crore while Bharat Benz dealerships accept complex funds of Rs 15 crore. The barter outlets are abate as commuter agent dealerships accept beyond account capacities.
At present, Harsha has about 30 outlets all-embracing with 18 for commuter cartage and 2 for Hero Two-wheelers, 6 for Bharat Benz and 4 account stations for Volvo.
Strategy for growth
Toyota dealerships chase the Japanese assignment ability with ecology of systems and processes in place. Overall, anniversary administration of the Harsha outlets is headed by professionals and is run in a cellophane address with a focus on chump account and managing manpower.
Servicing contributes 50 percent to the Group’s revenues with accomplished technicians mostly ITIs deployed at the account stations and engineers alive in the advanced office.
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Toyota has opened a Training Centre and Driving School at Hyderabad area all Harsha staffers are accomplished in abstruse and bendable abilities as able-bodied as chump advice skills. The training is advance beyond 45 days.
For the barter business, adaptable vans are deployed to appear to agent breakdowns afterwards the 24×7 alarm centre is intimated of the problem. “Vehicles should consistently be affective on the alley and cannot be continuing as they are accustomed decaying and brittle goods. We adviser their movement in 7 bounded languages with the alarm centre affiliated to the dealerships from area technicians are beatific in adaptable vans to appear to breakdowns,” elaborates Radha. She clarifies that the contempo advertisement by the Government on arbor amount norms has not biconcave barter sales so far.
Currently, Sri Harsha Trucking is accretion its ability by aperture two added outlets in Andhra Pradesh with a agnate cardinal actuality added in the car segment. Aftermost September, Harsha additionally bagged the exceptional Lexus business of Toyota and has set up one 3S aperture for the cast at Hyderabad. It awash 52 Lexus cartage in AP and Telangana back aftermost year.
Digitalisation and DMS
Quarterly and account affairs ensure that the administration is on the aforementioned folio with the mid-management area at Harsha.
A Banker Administration System for Daimler Trucks as additionally the Toyota sales and afterwards sales casework at Hyderabad facilitates agent tracking and appropriate application and chump commitment of vehicles.
Going forward- Harsha is bullish of continuing its advance beyond agent segments as the auto industry active for an advance in the accepted fiscal.
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Places: Andhra Pradesh, Telangana, Tamil Nadu
Sales: 1200 cartage per month
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