In 2014, Fiat Chrysler Automobiles CEO Sergio Marchionne laid out a adventurous target: Sell 500,000 Jeeps in China in 2018 as allotment of the company’s admirable action to globalize its best admired brand.
Jeep won’t accomplish that cardinal this year, and allotment of the reason, Marchionne says, is that FCA didn’t accept the cast positioned appropriate in the world’s better auto market.
“I anticipate … we abstract the amount of the American DNA of Jeep assimilate the Chinese market,” Marchionne told analysts on FCA’s annual appointment alarm April 26. “And I anticipate that we charge to retune that DNA to accomplish abiding that it becomes actually accordant to the Chinese market. We started that action about six months ago. It needs to be completed.”
At the Beijing auto appearance in April, Jeep apparent the Admirable Commander, a China-built three-row SUV fabricated for the Chinese market.
Marchionne said the Admirable Commander “is the aboriginal apotheosis of the alteration of the portfolio to the Chinese market. There’ll be others. And I anticipate that we started well.”
The Miracle Of 23 Jeep Commander | 23 jeep commander – 2014 jeep commander
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Chrysler has a admirable absolute of two cars in its portfolio, and to accomplish affairs worse, one of them will allegedly go the way of the dodo. While the Pacifica minivan is accepted to soldier on into the abutting decade, assembly of the 300 auto is allegedly slated to appear to an end in ...
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